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We’re perfecting water’s journey so you can thrive on yours.


Water for the world we live in.

American water systems are eroding, creating a need for premium quality water for everybody. Consumers spend over $40B a year in pursuit of safer, better tasting water, with increasing preference toward eco-conscious home filtration over bottled water. But today’s filtration systems have not been sufficiently designed around the flaws of municipal systems. With over 16 patents, Plenty’s water filtration technology addresses the unique issues of today’s public water sources: chemicals, heavy metals, and poor taste.


Bespoke filtration for modern life.

Unlike existing point-of-use water filters, Plenty’s proprietary carbon block filtration system captures more chlorine, chloramine, metals, and other high-concern contaminants in a fast fill and pour delivery system. This white-label technology can be used to improve the purity and flavor of water in personal water vessels, larger home filtration pitchers and jugs, in home coffee makers, and many other places where an additional purification step between public water sources and the consumer improves confidence and flavor. Plenty’s unique reverse filtration process allows personal water vessel users to quickly fill-and-run, eliminating the need to wait for a long filtering process to complete before heading out on the adventure ahead.

black rock texture
black sand texture

A premiere water filtering framework...

…with unique bottom-up filtration technology.

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Team & advisory.

Plenty’s core team of visionaries, product designers, engineers, and patent experts represent decades of commercial success. Our talent team is here to help you envision and commercialize your use of Plenty technology.

Innovation partners.

  • Porex Corporation is a global leader in advanced porous solutions. Today, Porex partners with over 1,500 customers in 65 countries to deliver engineering and design innovations that turn their product ideas into reality. www.porex.com

  • Shin-Etsu Chemical is a chemical manufacturer that creates products and key materials that provide foundations for industry and our daily lives. www.shinetsu.co.jp

  • PADT is the Southwest’s leading provider of Numerical Simulation, Product Development, and 3D Printing products and services, specializing in injection molding and manufacturing. www.padtinc.com

  • The law firm of Booth Udall Fuller, PLC is a boutique intellectual property firm dedicated exclusively to handling patents, trademarks, copyrights, trade secrets, know-how and licensing. www.boothudall.com

  • Trans-Matic is a leading global supplier of essential precision deep drawn metal components and value added solutions. www.transmatic.com

  • Spectrum is a materials and engineering consultancy that applies the spectrum of materials science principles to build better products. www.spectrummaterialseng.com

  • Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding environments. www.trelleborg.com

  • The International Association of Plumbing & Mechanical Officials plays a vital public health role in assuring access to clean water and sanitation. www.iapmo.org

  • Dieology specializes in training and consulting for the tool and die and sheet metal stamping industry. www.dieology.com

  • Metal Flow produces technically sophisticated custom metal components through the deep draw process. www.metalflow.com

  • Precision angular measurement systems and sensors. clinelabs.net